GANT PRE-FALL 2023 COLLECTION
This was a particularly special campaign for GANT set to launch the Pre-Fall 2023 capsule collection. With a tight budget and wide scope, the aim was to deliver something fresh and new to the typical GANT prep style. The team here came up with a way to take a 70s inspired look and infuse just enough edge to capture consumer attention without crossing over into overly campy or silly territory.
STRATEGY / PRODUCTION / LAUNCH:
Gregory Lawrence
VIDEO AND EDITING:
SuperstudioPHOTOGRAPHY:
Ben Beagent
