GANT TIKTOK REBOOT

The goal of this project was to take the high end premium content needs of GANT’s brand identity and translate them in such a way that they were appropriate for Tiktok. Using a combination of trend analysis, market insights, and storyboarding, the team created the highest performing social content in company history to date at the time of launch.

STRATEGY, PRODUCTION, 
CASTING AND LAUNCH:
Gregory Lawrence

VIDEO CAPTURE AND EDITING:
Superstudio